Just today I was out shopping in DFO Essondon when I came across a Puma store with this large advertisement masterfully adhered onto the shop window with the following words enticing potential customers into the establishment in which the merchandise is sold.
"40% Off Everything."
So with that in mind, one would immediately relate it to the fact that everything in the store, regardless of race, language or religion (ok pun very much intended), would be discounted to a 60% rate of the retail price.
One is also subconsciously aware of the fact that business psychology is very prevalent in our modern society, and hence would deduce that if one spots a price tag that is of a significantly different colour and indicating a substantially different price, it would mean that the discount is void of that particular product.
Hence, when I saw a pair of shoes with a white price tag that said $50.00, and an orange tag beneath it that read $30.00, it would be safe to assume that the pair of shoes was retailing at $30.00 and no further discount would be relevant to the product because it has a bright orange sticker taggy thingy to differentiate it from the other white sticker taggy thingies.
Well.
Imagine my shock when it was scanned and the salesgirl told me "$18.00".
Yup.
Has conventional social idiocyncracies led us to associate brightly coloured tags for exceptions? Are we incapable of comprehending things the way they are presented to us? 40% off everything. EVERYTHING!
By the way, I've got a pair of Puma shoes for $18.
HAHAHAHAHAHAHAHAHAHA!!!
No comments:
Post a Comment